Every parent loves their kids. They want to protect them from pain and give them all the opportunities and comforts they never had growing up. But by removing certain struggles, parents may unknowingly jeopardize their children’s future.

What if you could give your kids a superpower to ensure their success outside the home? A lens to see the world in such a way that everything they encounter can be turned into something valuable for themselves and others. A true antidote that protects your kids against becoming victims, spoiled, anxious, fearful, lazy, or entitled.

Have you ever considered how the power of struggle could be harnessed to create value? Lee presents his inspiring story of overcoming adversity, showcasing how the crucible of tough circumstances can forge the valuable attributes of hard work and self-reliance. We also discuss the potential of entrepreneurship as a launchpad for children to discover their own value-creation superpowers. Drawing on personal experiences, such as selling a business and moving to a new country, we highlight the crucial role of struggle and hard work in shaping a satisfying and successful life.

Lee Benson has over 25 years of experience as a CEO. He owned and led Able Aerospace, then sold it for 9-figures to Textron Aviation. Next, he founded Execute to Win (ETW) to help senior leadership teams experience similar results by working better together at improving their organization’s most important number. Today, his operating system is used by businesses all over the world. Lee lives in Arizona where he leads ETW, plays guitar, reads, exercises, and spends time with those that matter most.

More From Lee Benson
The Book:
Value Creation Kid
Lee’s Website:

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