With platforms like podcasting, Amazon books, YouTube, Facebook the ability to share your purpose message has never been easier. No longer do we have to wait to be given a radio show, picked to be on TV, or recognized by a publisher. That is a fantastic change!
Caution!
Each of these platforms encourages us to track our success – likes, downloads, fans, and the bestseller lists, telling us that we must be a hit to matter.
The truth is being an Amazon #1 Best Seller is easy and worthy of questioning the validity of the claim. Same is true for the prestigious New York Times Bestseller List.
I’m not saying this to disparage creators who are pouring their heart and soul into their work and reaping the rewards of their hard work. I’m saying it to remind you and me that recognition is a byproduct of serving authentically – not the shortcut to rewards.
Stop trying to make a hit, start making a difference.
Yes, the rewards of a hit are apparent – recognition, success, money, and more. However, creating a predictable mass audience hit is nearly impossible.
When we try to engineer a hit or hack the system to get to the top, we do less than our best work. We seek to avoid criticism, so that everyone will like it and it will be a hit.
However, only our best work will change people. Not perfect work. Work that we pour our heart and soul into. Work that some will criticize.
True Fans
To be changed, in the way that only you can, is what your true fans want.
First popularized by Kevin Kelly in 2008, the law of 1,000 true fans says that as a creator, solopreneur or small business owner you don’t need stardom and mega success to thrive economically.
You just need 1,000 loyal fans to make a difference. For more about this, visit http://kk.org/thetechnium/1000-true-fans. True fans root for your success. They look forward to interacting with you, connecting with your purpose and benefiting from the value you provide the world.
Live a Bold & Authentic Life
Matt
